Why Your Business Should Have a Business Blog?

Why Your Business Should Have a Business Blog?
Why Your Business Should Have a Business Blog?

Maybe there are businessmen who already have a website for their business to ask "My business already has a website. Business I already go online, and the customer can see the information on the website of my company. Make what else I create a blog? "
First : We should not assume that business websites and business blogs are two separate web. Actually, we can add a specific directory for blogs on your business website. Such as the URL of your business website is www.bisnismax.com, then you can add a new directory or sub domains for the blog bisnissehingga its URL is www.bisnismax.com/blog or blog.bisnismax.com.

Second : Content on a business website is usually a static form, very rare or even no significant change in a long time. You could include information about your business on a static web business so that customers can see detailed information about your business. However, if there is no update content on your website so the website will not be maximized in the search engines, such as Google. Search engines such as Google prefers websites that always sends content updates in their search results.
Third : Business Website may provide information about your business when people search by a specific category or business name. But if they are looking for information which is still in touch with your business industry, they probably will not find your website in the search engines and you lose prospective potential clients continuously.

Advantages of Owning a Business Blog

Let us look at some of the advantages of having a blog for your business. One or maybe some of them will be able to meet your business objectives.

1. Provide Ease On Customers

One of our goal to build a blog for business is to provide facilities and services to customers. There are several steps we can do when building a blog content to its customers:
Build content for potential customers ; You definitely want to increase the number of leads or potential customers to your business. It would be better if the content is built according to your target market. For example, your business is website development services, then the content you need to wake up is related to the website, such as how to take care of the website, how to maximize the performance of a website, and so on.
Build content to help clients ; You definitely want to retain all the clients to continue using the services or products you offer. Then take advantage of your business blog content to provide the latest information on the client, such as information that assist clients in maximizing the products they buy from you.
Build content for the subscriber ; prospective clients and customers stay in business are the ones that should continue to be considered. Provide useful content for them, do not just send the offer. If you do not currently build an email list, then you should start from now.

2. Help Increase Popularity in Social Media

Nowadays who does not use social media? Most Internet users certainly have social media accounts such as Twitter, Facebook, Google+ and more. And the good news is that social media can help increase the popularity of your business on the internet. Is your business reputation difficulties increase in social media? The content of your blog can help your business more and more popular in social media, here's how:
Submitting content to social media can give better results than by advertising, of course, there is a strategy we need to know. We must also consider what should we send to social media, you should remember the 80/20 formula, meaning that only 20% of the status on your social media accounts that promote your business. Well, if you send a link blog post on 20% of your status in social media, chances are people interested in your business will become fans or followers on social media.
When we build a social content and send it to the media, make sure the content we send it provides value to the fans or followers on social media. Fans or followers is likely to voluntarily share / retweet the content on social media so that more people will see it. In this process, will indirectly increase the popularity of the brand of your business on the internet.

3. Improve SEO (Search Engine Optimization) Website Business

Search engines, especially Google, prefer the web that is always up to date with new content. Well, your business blog will help a business website's rankings in several ways.
Blog content to be the size that you have a quality website ; As we know, Google works hard to always provide search results that are more relevant to their Search Engine. One of the factors that indicate that a decent website rank well in Google is quality content. Build quality and unique content continuously will help your website rank better in Google.
Blog content can help to dominate the search engines ; One of the best ways to continue to acquire new customers and clients are keeping your website rank in search engines. If a user searches for specific information on Google and the content of your blog turned out to perform with good grades, then the result is likely you will get new customers constantly on the search engines.

4. Increase Business Brand Reputation

As already mentioned earlier, has a blog will help you increase the popularity of your business brand online. When you consistently build useful content for others, it can be ascertained that your website will gradually become a leader in your industry. Brand businesses that already have a good popularity in certain industries will also likely dominate the search results on Google search engine.

Hopefully this article can answer your question why a business blog is very important. From the above, the points where it is most needed by your business?


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