Facing Simple Ways Google Algorithm Update

Facing Simple Ways Google Algorithm Update

In 2012, the last and the beginning of 2013 was a time of hard work for a team of anti-SPAM Google, led by Matt Cutts, when they are very busy in the effort to clean up the list of Search Engines Google of sites SPAM and sites that contain content are not qualified. For the 'workers' SEO and internet marketer must have felt the impact. There are a lot of change of position of the website in search engines Google, even many websites are experiencing deindex (removed from the Google search list).

At the end of 2012, one of my Amazon affiliate sites also experience adverse effects as a result of significant changes in the algorithm of Google, I experienced deindex website. If you have this, certainly the traffic to the site will be greatly reduced, let alone hope no sales ... visitors who came to the site could be counted on the fingers, pathetic indeed.

But somehow, I'm not even sad to see my site deindex, but it felt more pleased. I think that this is the best for everyone, and it was time I build a site that is not only "money oriented" but it is more beneficial for the readers. And should only sites that provide manfaatlah worthy entry in the main page of the Google search list.

I had time to do an analysis of the change to Google's algorithm. And as a result I still can not find a definitive answer. However, I noticed a few trends conducted by a team Matt Cutts in updating their algorithms. Google's algorithm will continue to evolve over time and will never stop. If your site is "saved" from Google algorithm update, not necessarily the same thing will happen to your site in the days to come. The most important thing is maintaining the quality of the content on your site as well as possible.

Some of the criteria that the site will become victims of Google Panda algorithm update

1. Have Little Content

Whatever type of website you would have to have original content in it, be it content in the form of text, image form, or in the form of video. One of the major goals of the Google Panda algorithm are sites that have very little original content in it. Google Panda will also give low ratings to sites that use content that is of low quality. Some sites that advertise excessive'll even get pinalty of Google, one example we can see from the picture below:

Facing Simple Ways Google Algorithm Update

Incorporate content that is superficial and biased to fill your website is a futile effort because Google always put content in the best entry in their main page. Make sure your site is filled with quality content, providing something unique, and provide benefits to the reader.

2. Create Multiple Pages For Specific Keywords Shooting

There are some webmasters who use deception or trickery to obtain a good position in SERP (search engine result pages) Google, one of which is to create multiple pages are identical. Google Panda algorithm will give penalties on sites that have multiple pages with the aim to target specific keywords. A simple example, when webmasters targeting the keyword "shoes futsal" and then he made some identical pages to target one keyword per content, for example "futsal shoes Nike", "futsal shoes Nike cheap" and "sell futsal shoes Nike Offers" , This is not a good effort to maximize your site for search engines will consider your site has identical pages.

3. Have Ads Rate High

The main target of Google Panda algorithm others are sites that have high ad rates. If a user of a site must scroll down in order to see the original content of a site, this could be an indication that the site has a high ratio of advertising. And a site like this is very risky to get "wrath" of Google Panda. One example can be seen in the figure below:

Facing Simple Ways Google Algorithm Update

4. Many Blank Pages In Site

There are many reasons why a site has a blank page. Among them are due to a problem with the internal search function on the site, or sites that resulted in changes in error in these sites and is not fixed by the webmaster. Leaving a blank page or an error page is another factor that could lead to a website to get the punishment of Google Panda. To help fix this problem, webmaster of the site must make improvements to the site manually to complete, or if need be the site owner needs to hire someone who is an expert in the field of it.

5. Practice Purchase Link

Google is already explained in the TOS Google Webmaster Tools that the practice of buying and selling links that aim to improve the site's ranking in Google SERP is prohibited. And for anyone caught doing this practice is likely the site will get a penalty from Google. Usually the practice of selling links performed by many bloggers to earn extra income from their blogs, but they do not pay attention to the content on their websites and do not pay attention to sites that are outbound links. Many people who have given up the practice of buying and selling links because it has been banned by Google, but there are still many webmasters who keep doing the practice of buying and selling links. Without intending to judge, I would like to say that this practice is one form of blackhat SEO, and you should be ready with all the risks that exist.

Some ways to deal with Google algorithm update

Some people tried to find a way out by using certain tricks that do not fit with Google's TOS to keep Google Panda avoid punishment. Maybe this time they can be managed to fool Google's robots, but in my opinion, it is a futile act because there will be time for the tricks they will get caught and will get severe punishment that is very detrimental.

Here are some tips that we should remember and do so that our website is always ready to face any search engine algorithm changes, especially Google:

1. Changing the Content Less Good

Make your content the better, instead of all content that you do not provide useful information or too short. To identify whether a content can be said to have a value, you can see the number of readers who have opened and read the content (for WordPress sites can use the help of plugins "Count Per Day"). When the content is very rare reader or read a very short time then it is indicated as good content. Make the content into a more useful content for your readers to add unique content in it.

2. Create Better Ads Ratio

If your site is no advertising, ignore this step and go to the next step. However, if your site advertising, look again placing ads on the site. I personally do not recommend the use of ads "above the fold" (ads just above the content), but if you do use it you should use a form of advertising that is not too large so that the reader can immediately see the content on your site without having to scroll down. You should be aware of the fact that the user comes to your site because they want to read your content, because it sure gives their desires with ease.

3. Perform Periodic Maintenance Site

If you currently have a large site with the number of visitors that much, then you need to perform maintenance on the site regularly. Sometimes a site has a problem with the appearance of an error, blank pages, broken links, and other problems that could reduce the quality of the site to a search engine or user. That's why you need to conduct an audit at a site on a regular basis, to find blank pages, broken links, and others. If you are not able to do it yourself, it's good to hire the services of an expert in this case.

4. Posting Content Quality

Site owners should be aware that a good content is content that provides value to the reader. Therefore, make sure that the content will be published is the content that is useful for readers of your site. Do not force to insert keywords in the content just to catch a good position in SERP of Google for certain keywords because the behavior of visitors to a website can also affect the SEO of a website. If your content is favored by readers - we can see from the amount of the share, like, from social media - then I am sure that your site will be safe from a "rampage" Google algorithm.

5. Avoid Shortcuts

Search engine Google has always penalize the sites that take shortcuts in achieving good rankings in search engines. Taking shortcuts usually done by webmasters who want to make a site rank better in ways that are not recommended, for example by spam links, and share in the growth media like social, with unnatural, and others. Google's algorithm can read the behavior of visitors to a site, so they will also know whether the content on the site is worth reading or not.

Google Panda algorithm usually penalize thoroughly on a website. Which means, if in a site there are some bad content then or even very bad, then it will provide poor judgment on that site as a whole. Maybe we could fix some of the content is ugly, but it would be easier if we ensure from the outset whether that content is content that provides value to the reader or not before deciding to publish it.