How to Research Keywords With Google Keyword Planner

How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner
For an internet marketer, doing research keywords (keywords) to optimize the website of the #SEO is a must. By doing research keywords we can measure how much potential traffic from search engines Google will we get by a series of keywords that will be our optimization. One of the free tools that we can use to find potential keywords is to use the Google Keyword Planner .
Why do I say that doing research keywords is a must? When we build a website / blog for business, the targeted traffic is something very precious. This traffic may be obtained from many sources, one of which is from the Google search engine. If the website / blog is well optimized for the keywords that you want, then most likely your website will be on the main page every time someone typing in the keywords of your choice. And of course this will give you FREE targeted traffic to your business website continuously which is likely to result in conversions.
Here are some steps we need to do in conducting research keywords with Google Keyword Planner:

1. Sign up for Google Adwords

Google Adwords is a free facility provided by Google to the Advertiser to conduct market research. In order to take advantage of the Google Keyword Planner, please register in advance to https://adwords.google.com/ using your Gmail account. If you've first used this tool, you will be directed to the Campaigns page, see picture.
How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner

2. How to Use Google Keyword Planner

After successfully registering, we can directly use this tool. Completed the first step above, we will see some menu page at Google Adwords.
2.1. Please click the "Tools" menu, then will appear the sub menu selection. In the sub menu "Tools", please select "Google Keyword Planner", see picture.
How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner
2.2. On the next page we'll look at a few options to research keywords. Please click the option "Search for new keyword and ad group ideas", see picture.
How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner
2.3. Please enter keywords related to your business in the fields, do not forget to edit the "Targeting". If your target market Indonesia, enter Indonesia in the "Location" and enter theIndonesian in the "Language". Then click "Get ideas", see picture.
How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner
2.4. Next we will see the result on the page where we can see the trend keywords that we were looking for. Do not forget to click the "Keyword ideas" because we want to find keywords related to our main keyword. There we can also see some important data such as the trend of each keywords past 12 months, the rate of advertiser competition, and the estimated value of the CPC for any keywords. view image
How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner
2.5. If you'd like downloading all keyword ideas, please click on the link "Download" that was there and save it in the form of an Excel CSV file.

3. Important Notes

The results displayed by Google Keyword Planner is statistically volume Exact Match keywords or keyword exactly typed by Google users. Sometimes we see that keyword our choice was not so much user searches Google, we can modify these keywords by using keywords from your keyword list in Google Keyword Planner.
The results displayed by Google Keyword Planner is the search volume keywords used on all devices like laptops, computers, and mobile, within the last 12 months. If we want to display search volume keywords of each device (laptop, computer, mobile) then just change the option "Search volume trends" to "Breakdown by device" or other options, see the picture.
How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner
So how to research keywords with Google Keyword Planner I often do when searching for the best keywords for my website. Keyword research is not a guarantee that the website / blog you will get a good position in Google SERP, but this is the best step you rather than wasting any time choosing keywords that rarely or never typed on Google. Hopefully this article helps.

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