How to Research Keywords With Google Keyword Planner
How to Research Keywords With Google Keyword Planner |
For an internet marketer, doing research keywords (keywords) to optimize the website of the #SEO is a must. By doing research keywords we can measure how much potential traffic from search engines Google will we get by a series of keywords that will be our optimization. One of the free tools that we can use to find potential keywords is to use the Google Keyword Planner .
Why do I say that doing research keywords is a must? When we build a website / blog for business, the targeted traffic is something very precious. This traffic may be obtained from many sources, one of which is from the Google search engine. If the website / blog is well optimized for the keywords that you want, then most likely your website will be on the main page every time someone typing in the keywords of your choice. And of course this will give you FREE targeted traffic to your business website continuously which is likely to result in conversions.
Here are some steps we need to do in conducting research keywords with Google Keyword Planner:
1. Sign up for Google Adwords
Google Adwords is a free facility provided by Google to the Advertiser to conduct market research. In order to take advantage of the Google Keyword Planner, please register in advance to https://adwords.google.com/ using your Gmail account. If you've first used this tool, you will be directed to the Campaigns page, see picture.
How to Research Keywords With Google Keyword Planner |
2. How to Use Google Keyword Planner
After successfully registering, we can directly use this tool. Completed the first step above, we will see some menu page at Google Adwords.
2.1. Please click the "Tools" menu, then will appear the sub menu selection. In the sub menu "Tools", please select "Google Keyword Planner", see picture.
How to Research Keywords With Google Keyword Planner |
How to Research Keywords With Google Keyword Planner |
How to Research Keywords With Google Keyword Planner |
How to Research Keywords With Google Keyword Planner |
2.5. If you'd like downloading all keyword ideas, please click on the link "Download" that was there and save it in the form of an Excel CSV file.
3. Important Notes
The results displayed by Google Keyword Planner is statistically volume Exact Match keywords or keyword exactly typed by Google users. Sometimes we see that keyword our choice was not so much user searches Google, we can modify these keywords by using keywords from your keyword list in Google Keyword Planner.
The results displayed by Google Keyword Planner is the search volume keywords used on all devices like laptops, computers, and mobile, within the last 12 months. If we want to display search volume keywords of each device (laptop, computer, mobile) then just change the option "Search volume trends" to "Breakdown by device" or other options, see the picture.
How to Research Keywords With Google Keyword Planner |
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