About the Author Rank, SEO and Google Plus ~ Why They Matter?

About the Author Rank, SEO and Google Plus ~ Why They Matter?

The perpetrators of internet marketing, blogger, web masters, and other internet users, must have known about the existence of Google plus social media. It is one of the social media is starting a trend among bloggers, especially internet marketers who frequently use Google. In my opinion, the rise of social media created by Google is not only want to compete with the "courage" of social media such as Twitter and Facebook. I see there are other missions that are being conducted by the Google with this social media.

Google is very focused on their core business, namely service Search Engine on the whole world. They want to provide search results to help users of Google Search Engine by displaying quality web pages. If in the past, a lot of internet marketers who can outsmart the search results on Google, but after the development of Google Panda and Penguin algorithm, the story is different now.

However, Google was still missing. They want the main page of search results on Google Search Engine is filled with quality content and derived from the Author who has competence in the field. From this first appeared their idea to create a Google Authorship. First they make about this approach is that when the PubCon 2011, disclosed by the Senior Engineer Google, Matt Cutts. Excerpts from the statement of Matt Cutts

Social is a good way to create a reputation for authors. If the reputation of content authors is transparent, it will the make the whole web better.

If you frequently use the Search Engine Google, surely you'll see a photo and name of the author of the content of a web page in Google search results. They want to help the users of the Google search engine to find posts from a particular Author, and Google also utilize Author Rank (the reputation of a writer) in determining the ranking of a web page on their search page.

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In contrast to the old algorithm, the search engines Google is strongly influenced by Author Rank a content writer. If a content writer has a good reputation, then it is likely every article will have priority in the search page, particularly if the author has specialization or focus on creating content on a specific topic on a site.

If someone is already implementing Google Authorship on their site, then those who are content in Google search results will display a thumbnail image and a link to the author's profile on Google Plus. 

how to Implement Google Authorship On Site?

Nowadays, many websites that install Google Authorship on their site, with the aim that the Search Engine Google is to know who the author or creator of a site. In addition, the implementation of Google Authorship This will greatly affect the ranking of a piece of content in Google search results, with a record of the author's own content Author Rank nice. I myself have Author Rank 88 out of 100 , a figure that is very good in my opinion. Author Rank to know you, please check here .

How to implement Google Authorship is actually very easy, here's how:

1. You have to create an account Google Plus (G +). It's easy, just simply have email accounts at Gmail. Complete your Google account plus Biography, photos, and other information.

2. Once your G + account is ready, the next step is to verify that you are the Author of the website / blog. The easiest way is to install Google Plus URL of your website / blog. For WordPress blog can enter the URL of Google Plus in the profile section of his WordPress blog. Then add your website link in Google plus page you, precisely in the "About" in the "Contributor To". See the picture below,

Author Rank and SEO In The Future

Currently and in the days to come, Author Rank will be a very important factor in SEO. If you want content on the website / blog you get the attention of search engine Google, the Author Rank either would be very helpful. This is a new way to improve the Authority a domain, not like the old days were very concerned about the number of backlinks.

Some people misinterpret about Author Rank. They consider that it is increasingly incorporating him in the circle of Google plus others, then its Author Rank, the better. There are even some people who make a lot of accounts "Fake" on Google plus and then enter the main account into the account circle Fake earlier. They think it will affect the Author Rank. Not like that. Author Rank was more to the quality content on a particular niche, and also the involvement of other people with you.

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In my opinion, Google Page Rank (PR), which is being chased by bloggers are not so powerful anymore in SEO. Because Author Rank had already been noticed by Google. I say this not because SOK TAU, but saw some minimal research that I did on the Author Rank and Google Page Rank.

I note, Author Rank sites that have high but PR is low, a lot of content on the main page of Google. This means Google considers that the content quality but yet so exposed so far. In contrast, sites that have high PR but Author Rank is very low, this could be suspected over backlinks by Google. And the best part is the site you need to have a high Author Rank and PR is also high, guaranteed content you write quickly enter the main page of Google.